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Report from Target Marketing “Green Marketing Without Greenwashing” Webinar
I had the opportunity to serve as a panelist last week in Target Marketing Magazine’s webinar, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I...
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Poland Spring’s Missed Green Marketing Opportunity: A Discussion of Their New...
My company is a Poland Spring customer. We receive frequent deliveries of their 5-gallon water bottles for various water coolers stationed around our office. Last week, I noticed that the bottle had...
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Presentation Available from Target Marketing “Green Marketing Without...
I had the privilege of serving as a panelist this spring on a webinar put together by Target Marketing Magazine, titled, “Green Marketing Without Greenwashing – How to legally and ethically back up...
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Green Marketing Presentation to Tufts University
I had the privilege of guest lecturing at Tufts University in late February to a class titled “Social Marketing.” I focused my presentation on green marketing and sustainability, with a particular...
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